{"id":13451,"date":"2023-10-26T17:19:35","date_gmt":"2023-10-26T22:19:35","guid":{"rendered":"https:\/\/kmedia.co\/?p=13451"},"modified":"2023-10-26T17:19:35","modified_gmt":"2023-10-26T22:19:35","slug":"que-es-la-transformacion-digital","status":"publish","type":"post","link":"https:\/\/kmedia.co\/pt\/que-es-la-transformacion-digital\/","title":{"rendered":"O que \u00e9 transforma\u00e7\u00e3o digital?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13451\" class=\"elementor elementor-13451\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b2e50d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b2e50d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ebda411 ot-flex-column-vertical\" data-id=\"4ebda411\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3abcb189 elementor-widget elementor-widget-text-editor\" data-id=\"3abcb189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c9 o processo cont\u00ednuo de integra\u00e7\u00e3o de tecnologias digitais em todas as \u00e1reas de uma organiza\u00e7\u00e3o para melhorar a maneira como ela opera e entrega valor aos seus clientes.<\/span><\/p><p><span style=\"font-weight: 400;\">Envolve uma mudan\u00e7a em todos os processos de uma organiza\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">Pode incluir tecnologias como Intelig\u00eancia Artificial, Aprendizado de M\u00e1quina, Realidade Virtual e Aumentada, IoT, 5G, impress\u00e3o 3D, blockchain, seguran\u00e7a cibern\u00e9tica, an\u00e1lise de dados, entre outras.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8517f69 elementor-widget elementor-widget-iheading\" data-id=\"8517f69\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading left-align\">\r\n\t\t\t\r\n\t\t\t\t\r\n\r\n\t         \r\n\r\n\t        \t        \t<h2 class=\"main-heading\">Import\u00e2ncia da Transforma\u00e7\u00e3o Digital:<\/h2>\r\n\t        \t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e161d3b elementor-widget elementor-widget-text-editor\" data-id=\"e161d3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ela muda a maneira como uma empresa entrega valor aos seus clientes e opera internamente.<\/span><\/p><p><span style=\"font-weight: 400;\">Representa uma mudan\u00e7a cultural em organiza\u00e7\u00f5es que testam novas formas de operar e adotam a inova\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">Uma li\u00e7\u00e3o da pandemia de 2020 \u00e9 a necessidade de se adaptar rapidamente a mudan\u00e7as profundas, tendo a tecnologia como uma aliada fundamental.<\/span><\/p><p><span style=\"font-weight: 400;\">Impacto nos funcion\u00e1rios e na cultura da empresa:<\/span><\/p><p><span style=\"font-weight: 400;\">Mudan\u00e7as nas compet\u00eancias e habilidades necess\u00e1rias.<\/span><\/p><p><span style=\"font-weight: 400;\">Promovendo trabalho remoto e colabora\u00e7\u00e3o global.<\/span><\/p><p><span style=\"font-weight: 400;\">Avalia\u00e7\u00e3o de inova\u00e7\u00e3o, flexibilidade e adaptabilidade.<\/span><\/p><p><span style=\"font-weight: 400;\">Diferen\u00e7a entre Transforma\u00e7\u00e3o e Digitaliza\u00e7\u00e3o:<\/span><\/p><p><span style=\"font-weight: 400;\">Digitaliza\u00e7\u00e3o refere-se \u00e0 convers\u00e3o de informa\u00e7\u00f5es anal\u00f3gicas em formato digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349a3bb elementor-widget elementor-widget-iheading\" data-id=\"349a3bb\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading left-align\">\r\n\t\t\t\r\n\t\t\t\t\r\n\r\n\t         \r\n\r\n\t        \t        \t<h2 class=\"main-heading\">A transforma\u00e7\u00e3o digital envolve mudan\u00e7as significativas na estrat\u00e9gia, cultura, modelos de neg\u00f3cios e processos.<\/h2>\r\n\t        \t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ee739 elementor-widget elementor-widget-iheading\" data-id=\"33ee739\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading left-align\">\r\n\t\t\t\r\n\t\t\t\t\r\n\r\n\t         \r\n\r\n\t        \t        \t<h4 class=\"main-heading\">Tipos de Transforma\u00e7\u00e3o Digital:<\/h4>\r\n\t        \t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a165976 elementor-widget elementor-widget-text-editor\" data-id=\"a165976\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Transforma\u00e7\u00e3o de Processos de Neg\u00f3cios: Automa\u00e7\u00e3o de processos por meio de ferramentas tecnol\u00f3gicas.<\/span><\/p><p><span style=\"font-weight: 400;\">Transforma\u00e7\u00e3o da experi\u00eancia do cliente: melhorando a personaliza\u00e7\u00e3o e a velocidade da intera\u00e7\u00e3o com a empresa.<\/span><\/p><p><span style=\"font-weight: 400;\">Transformando a cultura corporativa: promovendo colabora\u00e7\u00e3o, inova\u00e7\u00e3o e tomada de decis\u00f5es baseada em dados.<\/span><\/p><p><span style=\"font-weight: 400;\">Transforma\u00e7\u00e3o de produtos e servi\u00e7os: cria\u00e7\u00e3o de novos produtos e servi\u00e7os digitais.<\/span><\/p><p><span style=\"font-weight: 400;\">Transforma\u00e7\u00e3o do modelo de neg\u00f3cios: mudan\u00e7a do modelo de neg\u00f3cios para se adaptar \u00e0s novas tecnologias e mudan\u00e7as do mercado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2518d43 elementor-widget elementor-widget-iheading\" data-id=\"2518d43\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading left-align\">\r\n\t\t\t\r\n\t\t\t\t\r\n\r\n\t         \r\n\r\n\t        \t        \t<h4 class=\"main-heading\">Benef\u00edcios da Transforma\u00e7\u00e3o Digital:<\/h4>\r\n\t        \t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbeede elementor-widget elementor-widget-list_menu_item\" data-id=\"fdbeede\" data-element_type=\"widget\" data-widget_type=\"list_menu_item.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t        <div class=\"list-menu-item-wrapper\">\r\n\t        \t<ul class=\"unstyle\">\r\n\t        \t\t\t        \t\t\t<li>\r\n\t        \t\t\t\t<a href=\"#\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t<span>Maior efici\u00eancia e produtividade.<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li>\r\n\t        \t\t\t\t<a href=\"#\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t<span>Melhorando a experi\u00eancia do cliente.<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li>\r\n\t        \t\t\t\t<a href=\"#\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t<span>Redu\u00e7\u00e3o de custos.<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li>\r\n\t        \t\t\t\t<a href=\"#\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t<span>Desenvolvimento de novos produtos e servi\u00e7os.<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li>\r\n\t        \t\t\t\t<a href=\"#\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t<span>Expandindo o alcance e o p\u00fablico.<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t<\/ul>\r\n\t        <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eafb68a elementor-widget elementor-widget-text-editor\" data-id=\"eafb68a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artigo retirado de: centromexico.digital (https:\/\/centromexico.digital\/que-es-la-transformacion-digital\/)<\/p><p>Editado e republicado por: Kmedia (https:\/\/kmedia.co\/)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c9 o processo cont\u00ednuo de integra\u00e7\u00e3o de tecnologias digitais em todas as \u00e1reas de uma organiza\u00e7\u00e3o para melhorar a maneira como ela opera e entrega valor aos seus clientes.<br \/>\nEnvolve uma mudan\u00e7a em todos os processos de uma organiza\u00e7\u00e3o.<\/p>","protected":false},"author":1,"featured_media":13454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-13451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la transformaci\u00f3n digital? - Blog kmedia<\/title>\n<meta name=\"description\" content=\"Es el proceso continuo de integraci\u00f3n de tecnolog\u00edas digitales en todas las \u00e1reas de una organizaci\u00f3n para mejorar la forma en que opera y brinda valor a sus clientes.Implica un cambio en todos los procesos de una organizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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