{"id":6091,"date":"2021-04-05T18:50:03","date_gmt":"2021-04-05T23:50:03","guid":{"rendered":"https:\/\/kmedia.co\/nuevo\/?p=6091"},"modified":"2021-04-05T18:50:03","modified_gmt":"2021-04-05T23:50:03","slug":"introduccion-al-inbound-marketing","status":"publish","type":"post","link":"https:\/\/kmedia.co\/pt\/introduccion-al-inbound-marketing\/","title":{"rendered":"Introdu\u00e7\u00e3o ao INBOUND MARKETING"},"content":{"rendered":"
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E<\/span><\/span> O mundo mudou consideravelmente: as pessoas n\u00e3o vivem, trabalham, compram ou consomem mais da mesma forma que h\u00e1 uma ou duas d\u00e9cadas. Mesmo assim, as empresas ainda tentam comercializar e vender como faziam h\u00e1 10 anos. As pessoas mudaram radicalmente a maneira como se comunicam e interagem. A internet e as comunica\u00e7\u00f5es digitais criaram um novo espa\u00e7o para a conversa e, gostemos ou n\u00e3o, o marketing tradicional como o conhecemos est\u00e1 prestes a desaparecer.<\/p>

As pessoas est\u00e3o ignorando pr\u00e1ticas tradicionais de marketing, como liga\u00e7\u00f5es telef\u00f4nicas ou an\u00fancios na TV.<\/p>

\u00c9 aqui que novas estrat\u00e9gias, como o inbound marketing, se tornam relevantes. O inbound marketing \u00e9 uma forma mais eficaz de atrair, engajar e encantar clientes.<\/p><\/blockquote>

\u00a0<\/div>

O que \u00e9 INBOUND MARKETING?<\/h4>

O inbound marketing permite que usu\u00e1rios e potenciais clientes encontrem voc\u00ea online e conhe\u00e7am seus produtos e servi\u00e7os. Trata-se de oferecer valor de forma n\u00e3o intrusiva, diferentemente da publicidade tradicional, para que os consumidores n\u00e3o sintam que o objetivo \u00e9 vender. Com t\u00e9cnicas de inbound, seus clientes v\u00eam at\u00e9 voc\u00ea, enquanto com o outbound marketing, voc\u00ea precisa encontr\u00e1-los. No primeiro caso, a chave \u00e9 criar conte\u00fado de qualidade; no segundo, o or\u00e7amento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ATRAIR<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPara gerar tr\u00e1fego, voc\u00ea deve usar diferentes recursos, como marketing de conte\u00fado, t\u00e9cnicas de SEO, m\u00eddias sociais, PPC, etc. \u00c9 importante fazer isso de acordo com um plano estrat\u00e9gico para alcan\u00e7ar resultados.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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CONVERTER<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNeste ponto, voc\u00ea deve aplicar todas as t\u00e9cnicas necess\u00e1rias para converter tr\u00e1fego em um banco de dados para que seus esfor\u00e7os de inbound sejam eficazes. Landing pages, chamadas para a\u00e7\u00e3o e formul\u00e1rios podem ser muito \u00fateis.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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FECHAR<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDepois de ter seu banco de dados, voc\u00ea precisa gerenciar os registros e integr\u00e1-los a um CRM ou ferramentas de automa\u00e7\u00e3o e nutri\u00e7\u00e3o de leads. Isso cria um fluxo de conte\u00fado automatizado, adaptado ao ciclo de compra do usu\u00e1rio, vinculado \u00e0 pontua\u00e7\u00e3o de leads, que determina o momento certo para converter um cliente.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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PRAZER<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDepois de conquistar clientes, \u00e9 hora de ret\u00ea-los. Nesta fase, voc\u00ea deve mant\u00ea-los satisfeitos, oferecer informa\u00e7\u00f5es \u00fateis e interessantes e nutrir suas indica\u00e7\u00f5es em potencial para converter vendas em indica\u00e7\u00f5es.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPor fim, voc\u00ea deve ter em mente que a coordena\u00e7\u00e3o \u00e9 muito importante para alcan\u00e7ar vendas atrav\u00e9s do inbound marketing, ent\u00e3o tudo deve estar perfeitamente integrado.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

O mundo mudou consideravelmente: as pessoas n\u00e3o vivem, trabalham, compram ou consomem da mesma forma que faziam h\u00e1 uma ou duas d\u00e9cadas. No entanto, as empresas ainda tentam comercializar e vender como faziam h\u00e1 10 anos.<\/p>","protected":false},"author":1,"featured_media":8712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_eb_attr":"","footnotes":""},"categories":[5],"tags":[11],"class_list":["post-6091","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","tag-marketing","post_format-post-format-image"],"yoast_head":"\nIntroducci\u00f3n al INBOUND MARKETING - kmedia<\/title>\n<meta name=\"description\" content=\"Descubra de manera facil los conceptos b\u00e1sicos del Inbound Marketing: la manera m\u00e1s efectiva de atraer, involucrar y complacer a los clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kmedia.co\/pt\/introduccion-al-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducci\u00f3n al INBOUND MARKETING - kmedia\" \/>\n<meta property=\"og:description\" content=\"Descubra de manera facil los conceptos b\u00e1sicos del Inbound Marketing: la manera m\u00e1s efectiva de atraer, involucrar y complacer a los clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kmedia.co\/pt\/introduccion-al-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"kmedia\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-05T23:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kmedia.co\/wp-content\/uploads\/2021\/04\/blog-induccion-al-inbound-marketing-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1049\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kmedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kmedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/\",\"url\":\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/\",\"name\":\"Introducci\u00f3n al INBOUND MARKETING - kmedia\",\"isPartOf\":{\"@id\":\"https:\/\/kmedia.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kmedia.co\/wp-content\/uploads\/2021\/04\/blog-induccion-al-inbound-marketing-2.jpg\",\"datePublished\":\"2021-04-05T23:50:03+00:00\",\"author\":{\"@id\":\"https:\/\/kmedia.co\/#\/schema\/person\/e0fed66c6528a8ec57d1dfbbd99b3926\"},\"description\":\"Descubra de manera facil los conceptos b\u00e1sicos del Inbound Marketing: la manera m\u00e1s efectiva de atraer, involucrar y complacer a los clientes.\",\"breadcrumb\":{\"@id\":\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/#primaryimage\",\"url\":\"https:\/\/kmedia.co\/wp-content\/uploads\/2021\/04\/blog-induccion-al-inbound-marketing-2.jpg\",\"contentUrl\":\"https:\/\/kmedia.co\/wp-content\/uploads\/2021\/04\/blog-induccion-al-inbound-marketing-2.jpg\",\"width\":1049,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kmedia.co\/introduccion-al-inbound-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kmedia.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducci\u00f3n al INBOUND MARKETING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kmedia.co\/#website\",\"url\":\"https:\/\/kmedia.co\/\",\"name\":\"kmedia\",\"description\":\"Planee y desarrolle su estrategia digital con KMEDIA. 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