{"id":8067,"date":"2021-05-06T19:27:21","date_gmt":"2021-05-07T00:27:21","guid":{"rendered":"https:\/\/kmedia.co\/?p=8067"},"modified":"2021-05-06T19:27:21","modified_gmt":"2021-05-07T00:27:21","slug":"conceptos-basicos-del-marketing-automation","status":"publish","type":"post","link":"https:\/\/kmedia.co\/pt\/conceptos-basicos-del-marketing-automation\/","title":{"rendered":"No\u00e7\u00f5es b\u00e1sicas de automa\u00e7\u00e3o de marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8067\" class=\"elementor elementor-8067\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f2ac0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f2ac0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e64f6a ot-flex-column-vertical\" data-id=\"9e64f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab6fcd elementor-widget elementor-widget-text-editor\" data-id=\"fab6fcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"drop-cap\"><span class=\"drop-cap-letter\">M<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">Automa\u00e7\u00e3o de Marketing, tamb\u00e9m conhecida como Automa\u00e7\u00e3o de Marketing, \u00e9 uma plataforma tecnol\u00f3gica que d\u00e1 suporte a processos de marketing que permitem:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Estabele\u00e7a comunica\u00e7\u00f5es personalizadas para nutrir leads at\u00e9 que estejam prontos para vendas<\/span><\/li><li><span style=\"font-weight: 400;\">Simplifique, automatize e melhore a gest\u00e3o de programas de marketing<\/span><\/li><li><span style=\"font-weight: 400;\">Medindo o impacto do marketing nas vendas<\/span><\/li><li><span style=\"font-weight: 400;\">Automa\u00e7\u00e3o de marketing N\u00c3O \u00e9 apenas uma solu\u00e7\u00e3o de software.<\/span><\/li><\/ul><blockquote><p><span style=\"font-weight: 150;\">Automa\u00e7\u00e3o de marketing abrange um grupo de processos e t\u00e9cnicas projetados para otimizar o fluxo de vendas, desde a gera\u00e7\u00e3o de leads, segmenta\u00e7\u00e3o avan\u00e7ada, nutri\u00e7\u00e3o de leads e pontua\u00e7\u00e3o de leads at\u00e9 a atribui\u00e7\u00e3o de leads para vendas.<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754509f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"754509f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16b471f ot-flex-column-vertical\" data-id=\"16b471f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35745ca elementor-widget elementor-widget-text-editor\" data-id=\"35745ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Portanto, nem a melhor plataforma implementada com processos ruins, nem uma plataforma b\u00e1sica, garantir\u00e3o \u00f3timos resultados. A melhor op\u00e7\u00e3o \u00e9 optar por uma plataforma s\u00f3lida e abrangente e buscar consultoria especializada para alcan\u00e7ar o maior impacto no menor tempo poss\u00edvel.<\/span><\/p><p><span style=\"font-weight: 400;\">Portanto, uma plataforma de automa\u00e7\u00e3o de marketing integra todas as seguintes t\u00e9cnicas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ffbf1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ffbf1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7962ec4 ot-flex-column-vertical\" data-id=\"7962ec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ea4ce elementor-widget elementor-widget-text-editor\" data-id=\"15ea4ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Marketing por e-mail<\/li><li>Marketing social<\/li><li>Marketing de busca<\/li><li>Rastreamento de visitantes da web<\/li><li>Eventos f\u00edsicos e online<\/li><li>Nutri\u00e7\u00e3o de leads<\/li><li>Pontua\u00e7\u00e3o de leads<\/li><li>P\u00e1ginas de destino<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5145566 ot-flex-column-vertical\" data-id=\"5145566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3cea53 elementor-widget elementor-widget-text-editor\" data-id=\"a3cea53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Formul\u00e1rios Inteligentes<\/li><li>Integra\u00e7\u00e3o de CRM<\/li><li>An\u00e1lise de conte\u00fado<\/li><li>An\u00e1lise de ROI<\/li><li>Gest\u00e3o financeira<\/li><li>Modelagem do ciclo de receita<\/li><li>Impacto de marketing por oportunidade<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2b13c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c2b13c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44d1f90 ot-flex-column-vertical\" data-id=\"44d1f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e9fbe elementor-widget elementor-widget-text-editor\" data-id=\"89e9fbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"font-weight: 400;\">Aumente a efic\u00e1cia e a relev\u00e2ncia das suas campanhas de marketing, isso pode fazer toda a diferen\u00e7a!<\/span><\/h5><p><b>Benef\u00edcios da automa\u00e7\u00e3o de marketing<\/b><\/p><p><span style=\"font-weight: 400;\">Usada corretamente, a automa\u00e7\u00e3o de marketing \u00e9 uma ferramenta poderosa que gera excelentes resultados tanto para pequenas quanto para grandes empresas, em termos de execu\u00e7\u00e3o de campanhas, gerenciamento eficiente do tempo, contato mais personalizado com o cliente e muito mais \u2014 a\u00e7\u00f5es que seriam muito dif\u00edceis de implementar manualmente com sucesso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Como estabelecer comunica\u00e7\u00f5es personalizadas para atrair leads para uma venda.<\/p>","protected":false},"author":1,"featured_media":8066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-8067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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