{"id":9360,"date":"2021-07-19T09:57:25","date_gmt":"2021-07-19T14:57:25","guid":{"rendered":"https:\/\/kmedia.co\/?p=9360"},"modified":"2021-07-19T09:57:25","modified_gmt":"2021-07-19T14:57:25","slug":"transforma-tu-empresa-hacia-la-era-digital","status":"publish","type":"post","link":"https:\/\/kmedia.co\/pt\/transforma-tu-empresa-hacia-la-era-digital\/","title":{"rendered":"Transforme sua empresa na era digital"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9360\" class=\"elementor elementor-9360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f2ac0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f2ac0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e64f6a ot-flex-column-vertical\" data-id=\"9e64f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab6fcd elementor-widget elementor-widget-text-editor\" data-id=\"fab6fcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Transformar sua empresa na era digital significa incorporar a tecnologia da informa\u00e7\u00e3o aos produtos, processos e estrat\u00e9gias da sua organiza\u00e7\u00e3o para melhorar ou substituir recursos e a\u00e7\u00f5es existentes, e transformar processos internos em altamente competitivos gra\u00e7as \u00e0 sua capacidade de resposta.<\/strong><\/p><p><span style=\"font-weight: 400;\">Dentro da mudan\u00e7a trazida pela transforma\u00e7\u00e3o digital, ela envolve a ado\u00e7\u00e3o de tecnologia e potenciais mudan\u00e7as culturais como forma de aprimorar ou substituir os recursos existentes. Isso porque exige a combina\u00e7\u00e3o dos elementos tecnol\u00f3gicos que uma empresa j\u00e1 possui com outros elementos estrat\u00e9gicos e culturais adquiridos por meio de planejamento, treinamento e, acima de tudo, experimenta\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Que mudan\u00e7as podem ser adotadas para essa transforma\u00e7\u00e3o?<\/strong><\/span><\/p><ul><li><span style=\"font-weight: 400;\">Um dos servi\u00e7os que tem sido fundamental na transforma\u00e7\u00e3o digital das empresas tem sido o <strong>Implementa\u00e7\u00e3o em nuvem<\/strong>, para que as informa\u00e7\u00f5es nele contidas n\u00e3o fiquem limitadas a um dispositivo, mas tamb\u00e9m permitam que sejam compartilhadas em tempo real.<br \/><\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Aplicativos de mensagens instant\u00e2neas para dispositivos m\u00f3veis<\/strong> Elas cruzaram fronteiras e aproximaram os espa\u00e7os de negocia\u00e7\u00e3o e comunica\u00e7\u00e3o interna, bem como a comunica\u00e7\u00e3o com os clientes finais.<br \/><\/span><\/li><li><span style=\"font-weight: 400;\">Os elementos oferecidos como servi\u00e7os: novos tipos de armazenamento, an\u00e1lise, <strong>automa\u00e7\u00e3o<\/strong> e gest\u00e3o.\u00a0<\/span><\/li><\/ul><blockquote><p><span style=\"font-weight: 400;\">A transforma\u00e7\u00e3o digital d\u00e1 \u00e0s empresas a agilidade e a precis\u00e3o para oferecer novos produtos e servi\u00e7os, gerenciar dados e melhorar a experi\u00eancia do cliente e o relacionamento com a marca.<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">As empresas t\u00eam participado das mudan\u00e7as e benef\u00edcios que essa transforma\u00e7\u00e3o traz, desde o surgimento de novas tecnologias e o uso da internet at\u00e9 a participa\u00e7\u00e3o em ambientes como o teletrabalho.<\/span><\/p><p><span style=\"font-weight: 400;\">Para alcan\u00e7ar a adaptabilidade ideal \u00e0 transforma\u00e7\u00e3o digital, o modelo de maturidade da transforma\u00e7\u00e3o digital proposto pelo Minist\u00e9rio da Ind\u00fastria e Com\u00e9rcio (MINTIC) e pela Innpulsa Col\u00f4mbia incorpora os seguintes elementos:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b6275f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b6275f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-244e117 ot-flex-column-vertical\" data-id=\"244e117\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d0a7c6 elementor-widget elementor-widget-accordion\" data-id=\"8d0a7c6\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1471\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1471\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">1. AN\u00c1LISE DAS INFORMA\u00c7\u00d5ES<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1471\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1471\"><p><span style=\"font-weight: 400;\">A an\u00e1lise \u00e9 realizada de forma desagregada por cinco categorias de processos que comp\u00f5em a cadeia de valor gen\u00e9rica de uma empresa\u2026<\/span><\/p><ul><li>Qual o diferencial dos nossos produtos ou servi\u00e7os?<\/li><li>Quem \u00e9 nosso p\u00fablico-alvo?<\/li><li>Como fazemos marketing \u2013 quais vantagens e desvantagens temos nesses processos?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1472\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1472\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2. AVALIA\u00c7\u00c3O DOS PROCESSOS<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1472\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1472\"><p><span style=\"font-weight: 400;\">Uma avalia\u00e7\u00e3o da import\u00e2ncia dos processos de neg\u00f3cio permitir\u00e1 adaptar o modelo \u00e0 realidade de cada empresa, reconhecendo a relev\u00e2ncia dos processos com base na situa\u00e7\u00e3o atual da empresa e nos desafios que ela enfrenta em seu contexto estrat\u00e9gico.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1473\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1473\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3. FORMULA\u00c7\u00c3O DE ROTAS DE TRANSFORMA\u00c7\u00c3O<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1473\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1473\"><p><span style=\"font-weight: 400;\">A partir do diagn\u00f3stico dos resultados, \u00e9 poss\u00edvel formular caminhos, facilitando a transi\u00e7\u00e3o para patamares mais elevados de maturidade digital, o que implica o desenvolvimento de capacidades organizacionais facilitadoras e a implementa\u00e7\u00e3o de ferramentas tecnol\u00f3gicas.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e302e23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e302e23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed674e4 ot-flex-column-vertical\" data-id=\"ed674e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec8cf6 elementor-widget elementor-widget-text-editor\" data-id=\"3ec8cf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"font-weight: 400;\">\u00c9 importante enfatizar que esses elementos servem como um caminho para evoluir rumo a est\u00e1gios avan\u00e7ados de transforma\u00e7\u00e3o digital. No entanto, cada empresa \u00e9 diferente, assim como seus processos, ent\u00e3o voc\u00ea pode come\u00e7ar com pequenos passos, como implementar o WhatsApp Business, otimizar seu site, etc.<\/span><\/h5><p>Ainda assim, \u00e9 uma excelente maneira de aumentar suas vendas. Se precisar de ajuda para iniciar essa transforma\u00e7\u00e3o, estamos aqui para ajudar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd81ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd81ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f4dc39 ot-flex-column-vertical\" data-id=\"1f4dc39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea0dd27 elementor-widget elementor-widget-button\" data-id=\"ea0dd27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kmedia.co\/pt\/soluciones-wordpress\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero mais informa\u00e7\u00f5es<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A era digital proporciona agilidade e precis\u00e3o para entregar novos produtos e servi\u00e7os, gerenciar dados e melhorar a experi\u00eancia do cliente.<\/p>","protected":false},"author":1,"featured_media":9362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-9360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-interes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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