ORUsed correctly, marketing automation is a very powerful tool that generates excellent results for both small and large companies, in terms of campaign execution, efficient time management, contact with customers in a more personalized way, etc., actions that would be very difficult to carry out successfully manually.
How do you know if a marketing automation solution is the most suitable for your business? Pay attention to the following benefits:
Instead of having to manually separate your customers based on their needs and preferences, marekting automation allows you to segment your database automatically, creating segments based on the stage of the sales cycle in which your customers are located at a certain time.
This segmentation process will allow you to more effectively reach the mind and heart of your buyer persona, that is, your customers will receive messages with content that is truly relevant to their specific needs.
By automating your marketing processes, you can create different campaigns and schedule messages for a time and date in the future. For example, creating and scheduling all posts for an entire month on Facebook
Connecting with each potential client manually can take a lot of time, but especially losing them. Therefore, a marketing automation solution can help you connect with them from the beginning of their interaction with your company's assets.
So, for example, if a visitor signs up for your newsletter, you can connect with them immediately through a personalized welcome message and confirmation of their subscription, which will arrive in their email inbox automatically.
A marketing automation tool gives you the possibility of tracking and monitoring each action you are carrying out for each segment of your lead database, which in turn will allow you to obtain detailed graphs, statistics and data that you will later use. you can analyze in order to optimize your campaigns in the future.
Marketing automation allows you to effectively manage your budget. By reducing the need for staff to collect information, create and distribute messages to your contacts, you can make the most of your resources.
For example, a single member of your marketing team can run complex campaigns and connect with a large number of customers than would be possible manually by hiring more staff.
- The design of workflows and automated programs will offer you the ability to speak the same language as your client, through their browsing habits: duration of the visit, bounce rate, percentage of clicks, etc.
- By saving time and resources, you also have the possibility of expanding your campaigns through multiple marketing channels, such as: email, Facebook, Twitter, etc., with the purpose of helping your prospects identify more and more with your brand and want to become its customers.
