According to Social Media Today 75% of marketers say they currently use at least one type of marketing automation tools.
Marketing Automation is a technological platform designed to execute the tasks and processes assigned in digital marketing strategies. It is also considered an "all in one" platform, since it allows you to manage and automate all the processes related to the digital marketing of a company. business; This allows you to establish personalized communications to cultivate leads until they are ready for sales, streamline, automate and improve the management of marketing programs; build loyalty in the relationship with
customers, as well as measuring the impact that marketing has on sales.
Marketing Automation includes a group of processes and techniques created to optimize the Marketing flow towards sales, thus enhancing the commercial management carried out with new clients, from lead generation, advanced segmentation, lead nurturing (or cultivation of leads) and lead scoring to the qualification and assignment of leads to sales.
Below we explain the five best tools on the market for marketing automation; However, it should be noted that the best option is to opt for a solid and complete platform and have the advice of an expert to achieve a greater impact regarding the objectives set in the shortest possible time.
It is one of the most popular options in terms of customer preference, its main characteristic is that it offers multiple automation possibilities including sales software, marketing software and another for customer service, thus allowing you to attract customer visits, manage the commercial relationship, achieve better conversions and track each lead in real time.
It is a software designed for entrepreneurs and small businesses, its functionalities include solutions such as the implementation of landing pages, email marketing, e-commerce, and the creation of reports. One of the most important features is that it offers a clear view of campaign performance.
It is a software that has an interface with interconnected solutions that allows the growth of your business; offers advanced features such as report scores and leads. In addition to this, SendInBlue offers a very attractive plan that includes basic marketing automation functions, telephone support and up to 300 emails per day.
It is an email marketing solution integrated with marketing automation and a CMR for small businesses, offering individual training, free migration and support when you need it.
It is mainly used by large companies, it is a marketing automation solution that helps companies create meaningful connections, to generate more pipelines and boost sales to close more agreements; Their software has features ranging from CMR integration to email marketing, lead growth, lead scoring, and a valuable ROI reporting feature.
What can be the benefits of using one of these tools?
One of the benefits of implementing marketing automation is the improvement in brand-customer relationships, so that the reduction in response time with customers brings better results and perception of the brand, instantly handles queries and performs tracking leads at the right time; Additionally, it increases the effectiveness and relevance of sales, optimizes and saves time, enhances commercial management, as well as allows the implementation of databases in a CRM.
