AND Content marketing is a fundamental part of inbound marketing, and is the art of understanding exactly what users need to know to deliver it to them in a relevant and compelling way; That is to say, digital marketing does not only consist of having an online presence with our business, but it also involves the creation of valuable content that responds to the needs of our audience. It is an easy and practical way to expand our network of contacts. , to be able to prospect leads, as well as a form of brand positioning.
“The main objective is to attract customers through our content, in an insightful and almost imperceptible way, leaving aside aggressive advertising that shoots ads without prior preparation, but in a meticulous and subtle way.”
Inbound marketing is based on four fundamental pillars that allow us to define our content strategy, these are:
1. Attract: Which consists of generating visits from audiences interested in satisfying a need through relevant content.
2. Convert: The purpose of this is to transform visitors into leads and possible businesses.
3. Sell: This is the time to show them that your solution is the best on the market and then close the sale.
4. Charm: The relationship between your company and your customer does not end with the purchase. The idea is to be able to build loyalty and accompany each one's process, allowing this to become an unforgettable experience for our clients, and thus be able to have a positive image in front of them to be able to count on the recommendation to future interested parties.
Content marketing is a form of digital marketing that, with the creation of relevant spaces and content, achieves:
What are the benefits of implementing this type of content?
The benefits for our company are very varied, according to a report published on Neil Patel's blog, 93% of B2B marketers use this methodology in their customer acquisition strategy; Additionally, as we mentioned above:
- Improve our brand image
- Increase traffic to our web channel
- Increase brand engagement
- Educate our community regarding the product and/or service we offer,
- Generate sales in the medium or short term
- Boost lead generation.
Finally, it must be taken into account... for the creation of a content marketing strategy it is essential to define the objectives and results to which we aspire, thus defining the Kpi's under which we will align ourselves, that is, the key indicators within the process. ; Additionally, it is important to define the buyer persona we aspire to reach and then establish the channels to implement as distributors of this content.
