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Marketing Automation, also called Marketing automation, is a technological platform that supports marketing processes that allows:
- Establish personalized communications to nurture leads until they are sales-ready
- Streamline, automate and improve the management of marketing programs
- Measure the impact of marketing on sales
- Marketing Automation is NOT just a software solution.
Marketing Automation includes a group of processes and techniques created to optimize the sales flow, from lead generation, advanced segmentation, lead nurturing (or lead cultivation) and lead scoring to the assignment of leads to sales.
Consequently, neither the best platform implemented with poor processes, nor a basic platform, will be scenarios that guarantee great results. The best option is to opt for a solid and complete platform and expert advice to achieve the greatest impact in the shortest time possible.
Therefore, a Marketing automation platform integrates all of the following techniques:
- Email marketing
- social marketing
- Search marketing
- Web visitor tracking
- Physical and online events
- Lead nurturing
- Lead scoring
- Landing pages
- Smart forms
- Integration with CRM
- Content analysis
- roi analysis
- Financial management
- Revenue cycle modeling
- Opportunity Marketing Impact
Increase the effectiveness and relevance of your marketing campaigns, this can make a difference!!
Benefits of Marketing Automation
Used correctly, marketing automation is a very powerful tool that generates excellent results for both small and large companies, in terms of campaign execution, efficient time management, contact with customers in a more personalized way, etc., actions that would be very difficult to carry out successfully manually.
