Transforming your company to the digital era is incorporating computer technologies into the products, processes and strategies of your organization; in order to improve or replace existing resources and actions, and to convert internal processes into highly competitive processes due to responsiveness.
Within the change that digital transformation brings, it implies the adoption of technology and possible cultural changes as means to improve or replace existing resources, because it requires combining the technological elements that the company has, with others of a nature. strategic and cultural acquired with planning, training and, above all, experimentation.
What could be the changes to adopt for this transformation?
- One of the services that has been key within the digital transformation in companies has been Cloud implementation, so that the information contained therein is not limited to a device, but can also be shared in real time.
- Mobile instant messaging applications They have transgressed borders and have brought closer the spaces for negotiation and internal communication, as well as communication with end clients.
- The elements offered as services: new types of storage, analysis, automation and Management.
Digital transformation gives companies the agility and precision to offer new products and services, manage data, improve customer experience and brand relationships.
Companies have been participants in the changes and benefits that this transformation brings, from the emergence of new technologies and the use of the Internet, to participation in environments such as teleworking.
To achieve good adaptability in the face of digital transformation, the maturity model for digital transformation proposed by mintic and innpulsa Colombia incorporates the following elements:
The analysis is carried out in a disaggregated manner by five categories of processes that make up the generic value chain of a company…
- What is the differential of our products or services?
- Who are our target audience?
- How do we market – what advantages and disadvantages do we have in these processes?
The evaluation of the importance of business processes, which will allow the model to be adapted to the reality of each company, recognizing the relevance of the processes according to the current situation of the company and the challenges it faces in its strategic context.
Routes can be formulated based on a diagnosis of the results, and thus facilitate the transition to higher levels of digital maturity, which entail the development of organizational enabling capabilities and the implementation of technological tools.
It is important to highlight that these elements serve as a route to evolve towards advanced states of digital transformation. But each company is different and so are its processes, so you can start with small steps such as implementing WhatsApp business, optimizing the website, etc.
Still, it is an excellent way to grow your sales. If you want help to start this transformation, we are willing to accompany you…
