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What is SEO and what is it for?

Qué es y para que sirve el SEO

What is SEO and what is it for? We frequently hear this term, and that is why we will tell you what it is about: Search Engine Optimization or SEO refers to actions to improve the visibility of websites in search results. …To achieve this, SEO must focus on two major aspects:

  1. Ensure that content can be crawled and indexed.
  2. Improve the relevance and authority of the website.
good SEO It takes care of what to do and how to position a site organically (without paying) so that users can easily find you in their web searches. 

There are a number of techniques for SEO to follow to achieve a good positioning.

  1. Create a buyer persona according to your business.
  2. Identify the keywords.
  3. Analyze your competition.
  4. Take care of your images.
  5. Make Google fall in love with the details.
  6. Fix broken links.
  7. Use your own links.
  8. Strengthen your content.
To take into account…

Why does Google rank a certain site first for a specific query?

 To answer this question, you must understand what the search engine does:

  • Browse the web (tracking)
  • When it finds content, it analyzes it and adds it to its database of web pages (indexing);
  • Then follow the links found in the new content to continue your crawl
  • At the same time, when the user performs a search, it retrieves all the content that could be useful in relation to the request, then ranks it by relevance and popularity.

Keep in mind that the search engine constantly updates its results based on your browsing history, whether or not you are logged in to your Google account, your location, or whether you access from a mobile or computer.

Kmedia offers SEO services of the best level and complements it with Link building and content marketing. Do you want to know how we do it?

Keyword strategy

Website architecture optimization

Scheduling optimization

Content strategy and optimization

Reference Content Creation

Directory Indexing

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