AND The world has changed considerably: people no longer live, work, shop and consume in the same way as they did a decade or two ago. However, companies still aim to market and sell like they did 10 years ago. People have changed the way they communicate and interact in a radical way. The internet and digital communications have managed to create a new space for conversation and whether we like it or not, traditional marketing as we know it, is on the verge of disappearing.
People are ignoring traditional Marketing practices like phone calls or TV ads.
This is where finding new strategies such as Inbound Marketing becomes relevant. Inbound Marketing is a more effective way to attract, engage and delight customers.
What is INBOUND MARKETING?
Inbound marketing allows users and potential clients to find you on the Internet and learn about your products and services. It is about offering value in a non-intrusive way, unlike traditional advertising, so consumers do not feel that the goal is to achieve sales. With inbound techniques, your clients come to you and with outbound techniques you are the one who must find them. In the first case, the key is to create quality content; and, in the second, in the budget.
ATTRACT
CONVERT
CLOSE
