l Digital transformation consists of the adaptability and integration capacity of companies in the face of emerging technologies in order to improve or replace existing resources and actions. The main objective is to optimize processes, improve their competitiveness and offer new added value of care. to its clients, this transformation concerns all sectors without any distinction.
«The exponential growth of new tools and consequently of digital transformation has allowed the advancement of new work methodologies based on the experience of adaptation to the sciences implemented in companies, resulting in the applicability of virtuality and automation of processes and /or services«
Due to the great transformations evident in this technological sector, the advantages that have emerged around digital transformation over the years are quite broad, among which we find:
- Innovation in the company regarding the technology implemented to satisfy a need.
- Improves the efficiency of internal company processes.
- Listen to current market trends.
- Provides rapid response capability.
- Offers new and improved business opportunities.
- It improves the customer experience and their relationship with the brand, creating greater closeness with the community.
What is the current situation of this process?
After the appearance of the coronavirus in our daily lives, the transition to virtuality forced us to more rapidly implement the emerging technologies that arise around digital transformation, in order to be able to satisfy the changing needs of the current market and offer improvements within the services provided; Such is the case of the adaptability that many companies had to implement for the transition to teleworking as a measure to reduce infections.
One of the sectors that achieved fundamental adaptation and inclusion within the changes evident with our new reality have been entrepreneurship and e-commerce, resulting in a more solid economic reactivation, commercial challenges with more defined guidelines; as well as the implementation of e-learnings, which are digital media that allow the teaching of various topics.
According to the Netcraft Web Server Survey, as of January 2019 there were 1,518,207,412, that is, more than 1.5 billion websites, this figure has been increasing with the arrival of virtuality bringing with it a total of more than 1.83 billion websites on the Internet by 2021, additionally, 71% of buyers believe they will get a better deal online than in stores, thus generating an incalculable opportunity regarding the transition of the opportunities generated by the internet and technological era for conventional companies.
