WordPress is a content management system (CMS) that allows you to create and manage a website in a way that allows the creation, publication and editing of content in an agile and very practical way without many programming requirements.
According to a survey conducted by Web Technology Surveys, WordPress is the most popular content management system, and it supports 34% of all websites on the Internet.
Additionally, WordPress has a 60.8% position within the CMS market, it can serve a wide variety of websites, such as e-commerce stores, portfolios, and information portals.
Some advantages of using it are:
It allows any company, user or programmer, regardless of the location in which they are located, to access the source code and get involved with its operation to:
- Optimize tools.
- Detect and solve internal page errors.
- Perform code corrections.
- Implement new attributes.
- Design plugins and extensions.
- Innovate the platform.
Since it was initially considered a platform for creating blogs, its interface was adapted and became a very user-friendly software, in such a way that the navigability within it is almost intuitive, allowing you to write and edit posts, upload and edit images, install plugins and templates, insert multimedia content and links; Thanks to its ease of use, the participation of a programmer is often not necessary.
Additionally, WordPress has a five-minute installation wizard, which allows a quick guide to the interface for the new user.
By publishing blogs, and the content included within the website, it allows you to incorporate keywords in URLs, titles and descriptions, convert the text readable, insert internal and external links, as well as include plugins to evaluate the optimization of the words. keys that help us be found in search engines.
Plugins are small complementary programs that extend the functions of web applications and desktop programs. WordPress plugins come in free and premium versions, the WordPress plugin directory offers over 50,000 free and freemium plugins for different purposes.
WordPress offers more than 11,000 themes on ThemeForest that allow the editing of templates according to the user's tastes and needs, allowing the site design to be unique.
In digital marketing, data counts and allows constant monitoring of the guidelines to follow. In this way, WordPress allows you to obtain data statistics such as the web traffic of your website, the most read articles on the website, the bounce rate. .
WordPress automatically configures your website in the corresponding responsive versions so that it can adapt to other devices and formats, such as tablets and smartphones.
We already knew the advantages, now let's discover some of the disadvantages:
Despite the great features that we have observed so far about WordPress, we also found some disadvantages in using it, which are:
- Not valid for large e-commerce
- It has a high risk of malware infection in the codes with which the website has been created.
- Requires using multiple plugins
- Limitation of functionalities
Still, it is an excellent tool with great resources to start your project. If you want help with your website with this platform, we are willing to help you.
